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The MOTION PICTURE COMPANY, INC.

Promoting Family Entertainment, Producing and Developing Quality Films, Television Programming, Industry Tools and Special Events Since 1985

Serving the Planet from Orlando & Burbank

407.560.FILM (3456) • 407.560.3457 fx • 818.480.4001 • 818.566.8535fx

Now Producing Family Entertainment in 2D - 3D/Stereoscope and AEDE Formats

CELEBRATING OUR 25th YEAR ENTERTAINING, DEVELOPING AND SUPPORTING FILM & TV
NATPE 2010 RECAP

Las Vegas: If you didn't attended this years NATPE, the conference it was small and with less glitz than I can ever remember. But, we made the best of it. Networking was key if you wanted to come away with something meaningful. The "floor" was very unexciting, some vendors had interesting shows, but for the most part, they were the same old stuff with new faces.

There was a small isle with computer wigits and vendors new to the world of programming. In the suites, most of companies greeted you with a cold shoulder when they found out you weren't a buyer, some didn't let you in the suite at all. So much for networking!

NATPE needs a new agenda and management team. This old stuff tried is outdated and bandaged together giving one the appearance of some thing new. With some struggle we made the conference work for us, but the Board better get it together or NATPE will fade away into TV history. 2011 will be in Miami...good luck!

BIG YEAR FOR FILMMAKING

Editorial Comments By MPC Chairman, JC Cummings

How do you top a 10 Billion dollar box office? 2010 will be a year of challenges and exciting production development. As companies like MPC gear up to produce big screen content, the pressure is on. Films can't just be good stories, they have to have a dynamic that will bring the audiences to the box office and pay for a chance to a entertainment experience.
As MPC gets ready to pull the trigger on two projects our "script doctor" is busy refining story elements to maximize the rate-of-return. The story appeal accompanied by strong live action visuals is an accentual part of movie making in 2010 and beyond.

MPC is shooting productions using the latest in HD and 3D/Stereoscope technology. All finished content will be edited and offered in 2D as well, using quality HD formats. The company maintains and supports the future of 3D, as I'm calling it...an AEDE (Audience Entertainment Dynamic Experience) format . An AEDE format appeals to a broader demographic including a younger age group, while rapidly catching notice of older movie goers (baby-boomer generation) . The higher-budgeted projects have changed the 'playing field' for overall production and box office support. A changing audience value will demands enhanced visuals and the highest quality screen experience filmmakers can deliver in the near future.

Where does that leave the independent producers or production companies like MPC? Truthfully, its opening a great opportunity for our company and future growth. The big issue for smaller studios like MPC will be fighting with budgets, we've had to adjust for the additional gear and personnel. However, that's an element that has never changed. As long and I've been in the industry, defending our reason for the numbers has and will continue to be apart of the job. On the other side, MPC has always practiced a conservative approach with out-flow dollars. We don't want to compromised a production and later find out it should have been done different way. MPC wants the end results to be well worth the added effort.

To achieve a robust return, we have to keep up with the bigger studios. We'll always pull the most creative and innovated essence out on each production, that's reality. We don't have Wall Street putting money into us as they do with the big studios, we have to go out and earn it the old way. Years ago when the industry buzz started about digital applications, I often wondered where we'd go from here? The future is exciting and clear and the ride isn't over.

When you think the billions of dollars being poured into the AEDE format from Directv, JVC, Panasonic, the telco's, etc. MPC is on the right 'page'. A new year is upon us with plenty to do, keeping the momentum on an upswing should be easy with the demands the average box office goer is expecting.

SCOUTING TV PRODUCTION LOCATIONS
MICHIGAN: Scouting locations can be real fun if you're ready for it. Recently, MPC's Producer/Director weathered the cold and snowy north country to scout locations for an upcoming television production, "Leroy's Christmas". The MFT [made-for-TV-movie] takes place in a small northern town during the holiday season. The team armed with TV view finders and other directorial tools, were in search for the right location to capture the emotions for this heart warming story.
The weather cooperated fully with an estimated 12 inches of snow, giving the team a true profile of the towns visited. "They had to have the right appeal, not boring or real old, but not too modern. The story takes place in 1971 in a rural community, so the town can't be modernized", Cummings said.

The team quietly went into these rural communities during the holidays and took photos and estimated measurements of areas where production trucks and honey wagons could be parked. "I'm sensitive about our 'circus' disrupting a community and leaving with a bad image with the locals. We can't do that." Cummings commented. "I know how much people like the movie industry to shoot in their town...but I also know how much turmoil and daily disruption a film company can cause. MPC is not a company that wants to create issues, we do Family Friendly content and want to maintain as good of an image a possible."

The team looked closely at the facades of the building to keep the theme with good eye appeal. Five individuals towns were scouted leaving three with good potential for the setting of the story. Residential areas were looked at for the opening shot. The houses were mostly a colonial look with snow covered bushes in front adding to the richness of the picture.

"We don't want to bring snow in if we can prevent it. We want natural looking scenes and we've found some 'postcard' type houses."

HAVE TERM WE DON'T

If you're a regular to the MPC site, you know about our "Terms" page. We try to keep up with new words and titles that define many aspects of our industry. MPC is in the process of updating the page.

If you have an industry term and the correct definition and want to include it, send it over. Anyone or company that submits a term will get a special "Thank You!" credit on the page. Our research has tracked the amount of students, Universities and companies using the page on a regular basis, which had grown over the years.

MPC provides the "Terms" as a service to the industry. MPC feels if we can help without charging for it, then we might make it a little easier for all of use to do our jobs better.

Shoot a new term over we haven't heard of yet. Email mail us at info@motionpicturecompany.com

Example: "AEE" represents the term 'AUDIENCE ENTERTAINMENT EXPERIENCE' defines the highest quality experience for the viewer or movie goer.

CALL US...START 2010 ON THE RIGHT

2010 is here! The last two years have changed the way all of us do business.

If your company is looking to go 'in-house' with production campaigns or HD projects, contact us. If you're thinking of out sourcing projects...email us, call, talk to us.

We provide a full team of professionals, qualified to handle niche demographics and targeted audiences. Our writers, equipment specialists, directorial and production guidance just may make your next production a smashing success!

For several years, MPC assisted major American corporations with in-house development. Clients include: General Motors, Disney, McDonald's, AT&T, Union Carbide, PCA and more. These companies contracted MPC to assist in building campaigns. These clients were more than an just an account! MPC handled budgeting, design, development, production, distribution and management on domestic and internationally broadcasts campaigns.

MPC worked with the corporate core team directly to ensure a cost effective production. From internal productions, documentaries, episodic, daytime, motivational, live broadcast specials and motion pictures. Also, MPC has extensive international experience with companies and organizations in Greece, Italy, Spain, French, Bahamas and our 'mates' in the United Kingdom.

As formats change, its more important you get the facts from a company that has your best interest in mind. Hiring a company to produce a project that has some editing equipment or cameras does mean they're creative or know how with budgeting angles or distribution of your project.

Since tape is a thing of the past, you need to know the most updated cost-saving secured data storage and distribution systems for you're intended application. Not every camera or computer program is the right fit for your needs, some are over kill, others just don't have the 'guts' to do the job. MPC has specialized in learning the difference.

Give MPC a call at the numbers posted on the top of this page or email the boss and we'll talk about how MPC can get you going. Click here and go to our "Contact Us" page.

Don't waste your valuable time learning something that's our everyday world...call MPC 407.560.FILM (3456) ext. 101 now!

stacyadams.com (Weyco Group, Inc.)
Sirius Satellite Radio Inc.
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